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9th American Marketing Association Relationship Marketing Conference (eBook, PDF)
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This ebook is part one of a pair of titles which feature papers presented at the 9th American Marketing Association Relationship Marketing Conference. This conference brought together international thought leaders in the Relationship Marketing research field, and the articles presented here cover a whole range of aspects of this complex area of research.

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Produktbeschreibung
This ebook is part one of a pair of titles which feature papers presented at the 9th American Marketing Association Relationship Marketing Conference. This conference brought together international thought leaders in the Relationship Marketing research field, and the articles presented here cover a whole range of aspects of this complex area of research.

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