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Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company's history. The 'Continental' brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
Paul Erker, Ludwig-Maximilians-Universtiät München; Nils Fehlhaber, Continental AG/Archiv, Hannover.
Paul Erker, Ludwig-Maximilians-Universtiät München; Nils Fehlhaber, Continental AG/Archiv, Hannover.
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