Zero to One

Notes on Startups, or How to Build the Future

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#1 NEW YORK TIMES BESTSELLER This book delivers completely new and refreshing ideas on how to create value in the world. Mark Zuckerberg, CEO of MetaPeter Thiel has built multiple breakthrough companies, and Zero to One shows how. Elon Musk, CEO of SpaceX and TeslaThe great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.Thiel begins with the contrarian premise that we live in an age of technological stagnation, e...

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Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.
The Economist

"An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large "
The New Republic

"Might be the best business book I've read...Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook."
Derek Thompson, The Atlantic

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Bewertung von A.S. aus Zürich

07.11.2022

Broschiertes Buch The book titled "Zero to One: Notes on Startups, or How to Build the Future", a non-fiction book written by Peter Thiel with Blake Masters and published in 2014, had been recommended to me many times by friends due to my interest in startups. Most recently, I had the chance to read the … Mehr The book titled "Zero to One: Notes on Startups, or How to Build the Future", a non-fiction book written by Peter Thiel with Blake Masters and published in 2014, had been recommended to me many times by friends due to my interest in startups. Most recently, I had the chance to read the book as part of a course taught by Alex Mari at the University of Zurich. In the following I would like to review this book: Short summary of content: Peter Thiel, who by the way is a founder of PayPal and well-known venture capitalist, wrote this book about startups. In it, he shares his knowledge on how to take your startup from zero to one. It's well known that many people start up, but a large percentage of those who do fail. In his book, Thiel explains the reasons for this, such as the lack of courage to venture into something completely new and to develop a proper view of the future. His work gives helpful tips on how to create a business from scratch. Practically from zero to one, like his book title. Likewise, he shows how to get off the beaten business path and gives valuable tips to consider when creating a start-up. One of his basic ideas in this book is to see the present from different and unusual perspectives. Furthermore, he defines the term future in terms of what is now and what will be soon. Here he differentiates between horizontal progress (further development and expansion of existing ideas) & vertical progress (creating something completely new out of nothing). Another important topic in Thiel's book is the future. (As early as possible, parents try to set up their children broadly and diversely. Already at school age, parents want their children to learn Chinese and Spanish and, best of all, to learn to play several instruments). Because of the lack of ability to predict the future, which according to Thiel not even a fortune teller can predict, it is very difficult to prepare for it. Thiel explains in his book why it is even hopeless to prepare oneself diversely for the future. Thiel's opinion here is that "The future can only be seen by those who have mastered unconventional thinking." According to Thiel, however, there is only one best possible future for start-ups, and they must head straight for it. Anyone who believes that there is no more room for innovation in our high-tech society will be proven wrong by Thiel. Nevertheless, he will take away the belief in quick success from the over-enthusiastic and explain why a company needs many years to become successful and often first has to cover a great distance of hunger in order to become profitable for the first time after a few years. Furthermore, in "Zero to One" you learn why a good team is one of the most important factors in the formation of a stable startup and why corporate culture means more than just putting a foosball table in the workroom and having a barbecue every now and then. Thiel gives an example of how, as a founder of PayPal, he managed to introduce a corporate culture in which such a good working atmosphere prevailed that some employees later founded their own companies together. The last topic Thiel addresses is sales and why sales strategies are much more than just pure selling. He reveals how to put together a super sales team with unique sales ideas. Evaluation: Peter Thiel's book is highly recommended for all startup enthusiasts in my opinion. The topic of the book hit exactly my taste, as I am very interested in the start-up scene and would like to start one myself. Nevertheless, I have to say that due to my interest in this field, I was already familiar with some of the content that was addressed in the book. Nevertheless, the author goes into great detail about various tricks of the trade that you should definitely keep in mind when starting a business, which I think still makes the book worth reading even for those already interested in startups. In my opinion, the book does not necessarily read like a non-fiction book or a manual, but rather reflects Peter Thiel's subjective opinion and experience in most situations. Basically, however, I found it very exciting to dive into the mind of one of the most important founders of our time and to learn his methods, tips and tricks. The structure and flow of his book was, in my opinion, quite logical and comprehensible. Conclusion: All in all, I liked the book a lot. The book is a must-read for all startup enthusiasts who want to understand the thoughts of a super successful founder and startup investor. Nevertheless, the insight you get from reading this book strongly depends on the background of your own previous knowledge and experience. Nevertheless, I think everyone can get a message and added value from this one. Weniger

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