A fascinating student introduction to the popular subject of how the media influence young people. Covering all the key topics and full of international case studies, it will be adopted on courses on youth media and youth culture across media studies, cultural studies and sociology.
A fascinating student introduction to the popular subject of how the media influence young people. Covering all the key topics and full of international case studies, it will be adopted on courses on youth media and youth culture across media studies, cultural studies and sociology.
Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary "isms"; activism, sexism, Trumpism, and extremism.
Inhaltsangabe
Why Youth Media? Understanding Media Content: Social and Cultural Approaches to Media Effects Understanding the Influence of Media Technologies: Youth, Dissent, Social Media and Social History Understanding Global Media Industries: China, Reality Television and Media Governance Understanding Media Users: Girls. Mobile Phones and Identities Understanding Media Violence: School Shootings, Media Stories and the Framing of Social Reality Understanding Advertising and Marketing: Students and Alcohol Understanding Political Communication: Barack Obama Media Convergence and Mediated Intimacy Understanding Celebrity: Bam Margera and the Role of Sport in Media Convergence Understanding Critical Media Studies: Child Soldiers, Media Business and Media Education Epilogue: Doing Youth and Media
Why Youth Media? Understanding Media Content: Social and Cultural Approaches to Media Effects Understanding the Influence of Media Technologies: Youth, Dissent, Social Media and Social History Understanding Global Media Industries: China, Reality Television and Media Governance Understanding Media Users: Girls. Mobile Phones and Identities Understanding Media Violence: School Shootings, Media Stories and the Framing of Social Reality Understanding Advertising and Marketing: Students and Alcohol Understanding Political Communication: Barack Obama Media Convergence and Mediated Intimacy Understanding Celebrity: Bam Margera and the Role of Sport in Media Convergence Understanding Critical Media Studies: Child Soldiers, Media Business and Media Education Epilogue: Doing Youth and Media
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