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"Be yourself, everyone else is already taken" Oscar Wilde Are you a social networker? Do you consider yourself a consumer? Then you've probably already been impacted by an influencer. And if you haven't, this book will convince you of the impact of influencers on consumers. Consumer behavior towards influencers has changed dramatically in recent decades. The arrival of the Internet and smartphones, and the creation of social networks, have created highly connected generations, notably Generation Z, creating consumers who are even more demanding because they are ever more connected. For several years now, digital influencers have been connected opinion leaders, with the ability to influence the behavior of Internet users who follow them.Who are influencers and why are they important? What is influencer marketing? Do influencers have a real hold on consumers today, or are we on the verge of the end of their reign? These are just some of the questions we'll be answering.