Yamaha Corporate Artist Affairs

Herausgegeben:Surhone, Lambert M.; Timpledon, Miriam T.; Marseken, Susan F.

• Broschiertes Buch

Produktbeschreibung

High Quality Content by WIKIPEDIA articles! Yamaha Corporate Artist Affairs, Inc. (YCAA), a subsidiary of the Yamaha Corporation of America, is based in Franklin, Tennessee and was created and developed in 2001 by Vice President Chris Gero. YCAA is responsible for the development and advancement of the Yamaha brand name through numerous artist-related activities worldwide, which includes endorsements, artist imaging, artist marketing, concert production, media operations, piano logistics, tour support, product placement, artist related publications, artist website development and strategic alliances. A 25-year veteran in the music industry, Chris Gero has spent the last 15 years spearheading Yamaha's artist branding. In 2001, he officially created and developed Yamaha Corporate Artist Affairs. In May 2007, YCAA became a company subsidiary of the Yamaha Corporation of America and became known as Yamaha Corporate Artist Affairs, Inc. Chris Gero, who was serving as the YCAA corporate director, assumed the position of vice president. More than 2,000 artists have been signed to contracts and the largest concerts in Yamaha's 110-year history have been produced under his direction.

Produktdetails

• Verlag: Betascript Publishing
• Seitenzahl: 80
• Englisch
• ISBN-13: 9786131126826
• ISBN-10: 6131126828
• Artikelnr.: 29916795