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From product documentation to menu labels to marketing emails, writing for the web can feel challenging-even insurmountable. But it doesn't have to be that way! Whether you're new to writing or looking to hone your skills, Scott Kubie's guide will empower you to get organized and get going. Learn to scope and articulate writing assignments, build a repeatable workflow, and develop methods for productive editing, collaboration, version control, and delivery. Don't struggle with writing-get the writing done.

Produktbeschreibung
From product documentation to menu labels to marketing emails, writing for the web can feel challenging-even insurmountable. But it doesn't have to be that way! Whether you're new to writing or looking to hone your skills, Scott Kubie's guide will empower you to get organized and get going. Learn to scope and articulate writing assignments, build a repeatable workflow, and develop methods for productive editing, collaboration, version control, and delivery. Don't struggle with writing-get the writing done.
Autorenporträt
Scott Kubie is an inventive, systems-minded designer with deep experience in all things content. He's been a staff content strategist at Mailchimp, content strategy practice lead at Brain Traffic, and the first UX content strategist at Wolfram Research. Scott teaches content strategy at the School of Visual Concepts, UX writing at the School of Visual Arts, and organizes Content.Events and the Content Career Accelerator.