David Meerman Scott

World Wide Rave

Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

• Gebundenes Buch

Produktbeschreibung

For decades, the only way to spread the word about new products and services was to buy expensive advertising or beg the media to write positive stories. But the Internet has changed everything. Now, marketers don t have to rely on traditional and costly media campaigns to get their messages across. Instead, a World Wide Rave is enough.

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A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:
Nobody cares about your products (except you).
No coercion required.
Lose control.
Put down roots.
Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 208
• Erscheinungstermin: 1. März 2009
• Englisch
• Abmessung: 184mm x 132mm x 18mm
• Gewicht: 336g
• ISBN-13: 9780470395004
• ISBN-10: 0470395001
• Artikelnr.: 25447163

Autorenporträt

David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.

Inhaltsangabe

A World Wide Rave. Rules of the Rave. Telling Stories. When 7 =
350,000,000. Tapping the Enthusiasm of Million of Fans. The World Wide Rave
Empowers You. You Must Ignore the Old Rules of Advertising and PR. We are
The World. A Dream Come True. Fear not: You, too, can create a World Wide
Rave. Girls fight back! Get out your mobile phones! Nobody Cares About Your
Products (Except You). Understand buyer personas to trigger a World Wide
Rave. I love a good audit. Stupid cancer: I'm too young for this! Forget
about your products. Are you a talent fanatic? How big is your "world"? A
resume? Or an e-book? What about business-to-business e-book? How to make
your e-book a World Wide Rave. Sex, shaving, and your oral health. E-book
your way to fame and fortune. You can't do that with the Yellow Pages. When
not to have sex (in your e-book). A local World Wide Rave. People want to
do business with people. No Coercion Required. Unscrupulous marketing
techniques. Careful: Dodgy "viral marketing" sucks. Ad agencies beware:
Your viral campaign may be against the law. Viral marketing is rarely a
World Wide Rave. Lose Control. No strings required. A top-ten unsigned band
on myspace. The Grateful Dead? Or Led Zeppelin? A World Wide Rave is not
about sales leads. Return on investment is just an excuse. But we can't do
that! Sold out, so what! Online video and the World Wide Rave. Let's be
honest. Block social media sites at your own peril. Do you trust your
employees? We're talking about people, not technology. IBM's social
computing guidelines. New York Islanders win big. Do you work for a company
that blocks access? Put Down Roots. When friends trigger as World Wide
Rave. Anyone can trigger a World Wide Rave. Thousands of fans; one random
youth soccer team. Facebook applications: Where's your widget? How many
cities have you visited? Are you on Twitter yet? Social networking and a
World Wide Rave. World Wide Rant: When buzz turns negative. US Airways:
Coffee, tea, or a credit card application? Participating in social media.
Preventing a World Wide Rant. How to monitor and participate in social
media. Create Triggers that Encourage People to Share. Nothing is
guaranteed to be a World Wide Rave. Think like a venture capitalist.
Triggerstorm: Ideas for triggering a World Wide Rave. Grade your web site.
A tool for spreading your ideas. What hairstyle is best for you? When your
product itself is your trigger. Rate your internship experience. Be first
and be fast. A worldwide virtual event. An aerospace lecture at the gym.
Create a contest, you might trigger a rave. Enter a contest, you might win.
Showcase your customers. Point the World to Your (Virtual) Doorstep. You
can trigger a World Wide Rave if you're invisible. Number 1 search result
on Google. Quoted all over the web. Controlling the uncontrollable. Do not
read this part of the book. Hire a journalist. When the world come to you.
Stop making excuses. Where the hell is Matt? What do you have to lose? Quit
your job. Your Challenges (A Review). Index. About the Auhtor.
Acknowledgments. David Meerman Scott, live at your event!

Rezensionen

"Scott's book offers a number of methods and approaches that various businesses can use to start an online 'wave' of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today's marketing trends."--Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a 'World Wide Rave'.--Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."--Kansas City Star