Eileen Brown

Broschiertes Buch

Working the Crowd

Social media marketing for business

Beschreibung

Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.

Autor

Eileen Brown began her career in the Merchant Navy and was Shell Tankers' first female Deck Officer. She then took charge of a container shipping line before managing Microsoft's IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies' social media strategy and online branding.

Produktdetails

• Verlag: BCS, The Chartered Institute for IT
• 2. Auflage
• Seitenzahl: 190
• Erscheinungstermin: 7. Juni 2012
• Englisch
• Abmessung: 244mm x 170mm x 10mm
• Gewicht: 339g
• ISBN-13: 9781780171265
• ISBN-10: 1780171269
• Artikelnr.: 35405912