J K Tina Basi

Women, Identity and India's Call Centre Industry

• Gebundenes Buch

Produktbeschreibung

This book examines the concept of identity in a globalized world and the way in which agency is exercised over identity construction by women working in India's transnational call centre industry. Based on rich empirical data and original fieldwork, the author provides a nuanced analysis of the experiences of Indian women call centre workers and the role of women's participation in the global labour market.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 16
• Erscheinungstermin: 1. April 2009
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 503g
• ISBN-13: 9780415482288
• ISBN-10: 0415482283
• Artikelnr.: 26488209

Autorenporträt

J.K. Tina Basi holds a PhD in Gender Studies and Sociology from the University of Leeds. Previously a freelance ethnographic researcher with Intel's Digital Health Group in Ireland, she has also established a consultancy, Mehfil Enterprise, conducting corporate ethnography in media and technology related industries. She is currently working on a new ethnographic research project about spirituality.

Inhaltsangabe

1. Introduction: 'A Myriad of Well-Wishing Little Sisters' 2. Globalizing
India: The Rise of the Call Centre and BPO Industries 3. Pinking and
Rethinking Professional Identities: The Construction of Women's Work
Identities 4. BTMs in BPOs: Using Sartorial Strategies to Establish
Patterns of Identification and Recognition 5. Techs and the City:
Challenging Patriarchal Norms through Spatial Practice 6. Conclusion:
Agency and Identity