Johnston Carla Brooks

Winning the Global TV News Game

• Gebundenes Buch

Produktbeschreibung

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 340
• Erscheinungstermin: 22. Dezember 2023
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 658g
• ISBN-13: 9781032607757
• ISBN-10: 1032607750
• Artikelnr.: 69947412

Autorenporträt

Carla Brooks Johnston

Inhaltsangabe

Part 1. The Game and Its Players 1. How the Game is Played 2. The Global
Television News Agencies 3. Global TV News Broadcasters 4. The Consumers of
Global TV News Part 2. The Game Board 5. Introduction 6. The Americas 7.
Europe, the Middle East and Africa 8. Asia and the Pacific Part 3. Playing
to Win 9. News Programs: Where Industry and Consumers Meet 10. Winning:
Getting Your Money's Worth