Broschiertes Buch

Wine, Society, and Globalization

Multidisciplinary Perspectives on the Wine Industry

Herausgeber: Campbell, G.; Guibert, N.

Beschreibung

This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy

Autor

Gwyn Richard Campbell is a Canada Research Chair in the Department of History at McGill University. Nathalie Guibert is Professor of Marketing and Strategic Management at the University of Avignon.

Produktdetails

• Verlag: Palgrave MacMillan Us / Palgrave Macmillan
• 2007 edition
• Seitenzahl: 277
• Erscheinungstermin: 9. April 2008
• Englisch
• Abmessung: 216mm x 140mm x 17mm
• Gewicht: 367g
• ISBN-13: 9781349539734
• ISBN-10: 1349539732
• Artikelnr.: 45074945