Why People Buy: Motivation Research and Its Successful Application - Cheskin, Louis
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In this 1959 classic, Louis Cheskin presents his insights into human motivation as expressed in purchasing decisions.

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Produktbeschreibung
In this 1959 classic, Louis Cheskin presents his insights into human motivation as expressed in purchasing decisions.
Autorenporträt
Louis Cheskin (1907-1981) was a scientific researcher, clinical psychologist, and important marketing innovator who observed that people's perceptions of products and services were directly related to aesthetic design. Cheskin spent most of his life investigating how design elements impacted people's perceptions of value, appeal, and relevance. He also discovered that most people could not resist transferring their feelings towards the packaging to the product itself.