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TODAY, IT IS UNIVERSALLY ACKNOWLEDGED THAT 'A BRAND ITNT BORN; ITS CREATED.' A study conduced amongst 50,000+ entrepreneurs in India across various categories distinctly reveals that it is the entrepreneurs/business owners who are responsible for not putting enough impetus to build stron brands irrespective of running a business of 100cr, or a 500cr. Why are business owners to blame for not making their brands stand out in the cluttered market? How can they comprehend the idea of what a brand is? What should brand woth or valuation entail for them? Are you ready to make your brand stand out? This book, Why Nobody Cared or Your Brand is a sure fire-gateway for entrepreneus to learn: ¿ The power of building legacy brands ¿ Importance of personal branding ¿ Science of custormer-centric branding ¿ 9 must actionable laws of branding ¿ Dharma of an entrepreneur A veteran of more than 2 decades in Brand Advisory and Integrated Marketing Communications, Ajay Adlakha, an IIM Bangalore (Strategic Management) alumni, is a renowned brand strategist, a business performance coach and an authority on rural marketing. Awarded as ONE of the 50 Most Influential Rural Marketing Professionals in India, Ajay is the founder and Managing director, Infinity Advertising services-Countrys leading integrated Marketing Consultancy. Today, he enjoys a dinstinct credit of having transformed many entrepreneurs, business owners and companies into successful