Who's Hockey? - McLean, Jeff; Roberts, Terri
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KEY SELLING POINTS More than ever, Diversity, Equity and Inclusion have become integral themes both in sports and building community. The book creators also created Pride Tape, which has over the last 6-1/2 years become one of the more popular visual symbols for the NHL's Hockey is for Everyone initiative. It has been able to welcome everyone to the sport they love, without even using words. We have witnessed and taken part in creating more inclusive communities ? starting with our community sports arenas. The strong partnership that the book creators have developed with the National Hockey…mehr

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Produktbeschreibung
KEY SELLING POINTS More than ever, Diversity, Equity and Inclusion have become integral themes both in sports and building community. The book creators also created Pride Tape, which has over the last 6-1/2 years become one of the more popular visual symbols for the NHL's Hockey is for Everyone initiative. It has been able to welcome everyone to the sport they love, without even using words. We have witnessed and taken part in creating more inclusive communities ? starting with our community sports arenas. The strong partnership that the book creators have developed with the National Hockey League and all 32 of its clubs, as well as the legion of global ambassadors for Pride Tape, have already provided a groundswell of support for the Hockey is for Everyone book series. The book creator has become a valued contributor to the NHL's pride and inclusivity initiatives for the last five years. The partnership between the NHL and Pride Tape is based on respect and trust. Both parties are committed to using their media outlets to promote Who's Hockey? Each book will showcase all 32 NHL club logos, along with a message from hockey stars supporting the messages and themes the books support. Who's Hockey? includes a foreward by Hockey Hall of Famer, Pat Lafontaine. The promotion of Who's Hockey? will be supported by hockey figureheads around the globe who have also been supportive of Pride Tape. They include NHL alumni and current players as well as female Olympian hockey players. THE NHL's declaration of principles Playing hockey not only helps you develop skills and a love of the game, it's a great way to build character and learn important life lessons. Here are eight principles to help you be a great teammate and friend. When you read the book again, try to spot them. Who is a great team player? Who never gives up? Who welcomes new friends? * Acceptance * Courage * Humility * Integrity * Passion * Perseverance * Respect * Teamwork The game of hockey helps to improve lives and strengthen communities around the world. Living these principles promotes a healthy, balanced, and enjoyable experience for all, and inspires impactful service on and off the ice. Publicity Events Who's Hockey has planned various on concourse product activations throughout the NHL with the first event scheduled in Vancouver on November 21, 2022 versus the Vegas Golden Knights. The official launch event will be held at the NHL Head Office team store in NYC on December 8, 2022. This event will include the official opening of their outdoor skating rink in Hudson Yard. The New York Rangers, New York Islanders and New Jersey Devils will be inviting kids from their childrens' program. Other events to follow.
Autorenporträt
Jeff McLean has over 30 years experience in the communications business, with many international accolades to his name. Most notably for his work with the NHL for his invention of Pride Tape, created as a badge of support from the hockey world to the LGBTQ community. When he's not working, Jeff combines his love of travel with his love of hockey, traveling to as many NHL games as he can get away with. Illustrator and Designer Nicola Pringle has a reputation of being one of the most talented and versatile illustrators in Western Canada. Nicola also has a storied career in marketing and communications, winning many national and international awards for projects such as NoHomophobes.com. Nicola is a proud mother of two and still makes time for softball during Alberta summers. Terri Roberts is a copywriter and creative director from St. John's, Newfoundland. Terri has spent the past two decades creating award-winning ad campaigns for clients from across Canada and the US. She has a BBA from St. Francis Xavier University and a Diploma in Creative Writing from Memorial University.