Tom Peterson

Want to Change the World?

Accelerate Your Nonprofit or Cause

• Broschiertes Buch

Produktbeschreibung

For those who get the urgency of our day, here are Tom Peterson's "things to think about" if you want to change the world. The call for audacity. The power of a bold goal. How ideas emerge and spread. The daily slog. How to grow your cause. Creating a mighty message. Brands, names, symbols. Exploring growth possibilities. Finding and creating community. And taking on the ogres that guard against progress. Especially helpful for nonprofit leaders.

Produktdetails

• Verlag: Stakeholder Press
• Seitenzahl: 168
• Erscheinungstermin: 1. August 2022
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 254g
• ISBN-13: 9781732422216
• ISBN-10: 1732422214
• Artikelnr.: 64714430

Autorenporträt

A nonprofit leader and strategist, Tom Peterson headed marketing and communications at Heifer International for almost two decades. Under his leadership annual marketing revenue grew from $3 million in 1992 to $90 million in 2008. Peterson and team turned a low-performing fundraising program-the gift catalog that Heifer innovated-into one that is copied worldwide. Heifer was also an early leader in online fundraising. During Peterson's tenure Heifer was featured in The New York Times, Fast Company, The Oprah Winfrey Show, CNN, 60 Minutes and West Wing. Peterson teaches marketing for nonprofits at the Clinton School of Public Service in Little Rock. Among other activities, he manages the communications for Stakeholder Health, a learning collaborative of health systems. In the 1980s, he edited Seeds, a magazine about U.S. and world hunger. Peterson graduated from the University of Texas and Austin Presbyterian Theological Seminary. Find more at Cosmorock.org