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High Quality Content by WIKIPEDIA articles! WH Smith plc is a British retailer, headquartered in Swindon, Wiltshire, England. It is best known for its chain of high street, railway station, airport, hospital and motorway service station shops selling books, stationery, magazines, newspapers, and entertainment products. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It has been an innovative company, being the first chain store company in the world and was responsible for the creation of the ISBN book catalogue system.