This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills. Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company.
This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills. Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company.
Part 1: 1786-1901 1. Origins and Background 2. Growth and Stagnation 3. A New Generation and a New Firm 4. Ricketts, Wills and Co 5. New Markets 6. Expansion 7. Invention, Innovation and the Bonsack Cigarrette Making Machine 8. Penny Cigarettes and Market Leadership 9. 'Cutting' and Competition 10. Wills Dominant 11. War and Peace 12. Employer's, Employees and Welfare, 1860-1901 13. Business Enterprise and Business Success Part 2: 1901-1965 14. Federal Status 15. New Competitors and the Coupon War 16. Price Leadership and Technical Innovation 17. Wills in Ireland 18. Wartime Control and the Return to a Free Market 19. Reorganization and the Marketing Revolution
Part 1: 1786-1901 1. Origins and Background 2. Growth and Stagnation 3. A New Generation and a New Firm 4. Ricketts, Wills and Co 5. New Markets 6. Expansion 7. Invention, Innovation and the Bonsack Cigarrette Making Machine 8. Penny Cigarettes and Market Leadership 9. 'Cutting' and Competition 10. Wills Dominant 11. War and Peace 12. Employer's, Employees and Welfare, 1860-1901 13. Business Enterprise and Business Success Part 2: 1901-1965 14. Federal Status 15. New Competitors and the Coupon War 16. Price Leadership and Technical Innovation 17. Wills in Ireland 18. Wartime Control and the Return to a Free Market 19. Reorganization and the Marketing Revolution
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309