Henry Stuart

Virtual Reality Marketing

Using VR to Grow a Brand and Create Impact

• Broschiertes Buch

Produktbeschreibung

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers.

VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.

A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 8457
• Seitenzahl: 224
• Erscheinungstermin: 30. Oktober 2018
• Englisch
• Abmessung: 236mm x 156mm x 14mm
• Gewicht: 350g
• ISBN-13: 9780749482862
• ISBN-10: 0749482869
• Artikelnr.: 50435505

Autorenporträt

Henry Stuart is the founder and CEO of VISUALISE, one of the world's premier virtual reality studios. He has provided VR coverage for major events including the Royal Wedding and London Olympics, and for brands including Google, the Economist, Audi, Mercedes F1, FT, the BBC, O2, The Times, Adidas, Ray-Ban and many more. He is a regular speaker on virtual reality at events around the globe, and has been published in The Telegraph, The Independent, BBC Online, The Drum, The Guardian, FT, Forbes and many other publications.

Inhaltsangabe

• • Chapter - 01: An introduction to virtual reality;
  • Chapter - 02: Virtual reality - Why do it?;
  • Chapter - 03: The current landscape;
  • Chapter - 04: Types of virtual reality marketing;
  • Chapter - 05: Virtual reality production;
  • Chapter - 06: Social VR marketing;
  • Chapter - 07: The future of virtual reality marketing

Rezensionen

"A must-read primer for anyone trying to understand the sprawling world that is Virtual Reality Marketing, covering a whole range of other topics in the process." Anrick Bregman, Founder and Director at ANRK (New Realities VR?AR/MR), Director at UNIT 9 and Former Director at Guardian News & Media