Heidi Mason is Managing Director of the Bell-Mason Group, a Silicon Valley-based venture consulting firm and a Fellow with Diamond Cluster International. Tim Rohner is a Partner with DiamondCluster International, a management consulting firm, where he is a leader in the digital strategy and corporate venturing practices.
Part I Laying the Foundation for Innovation
Chapter 1 The Venture Imperative
Chapter 2 The Fear of Venturing
Chapter 3 Battling Corporate Antibodies
Chapter 4 Building the Business of Building Businesses
Part II A Guide for Venturing
Chapter 5 Stage 1
The Venture Vision: Validating the Concept
Chapter 6 Stage 2
The Alpha Offering: Building While Planning
Chapter 7 Stage 3
The Beta Offering: Testing the Waters
Chapter 8 Stage 4
The Market Offering: Calibrating and Expanding
Part III Capturing Strategic Value
Chapter 9 Ensuring the Future of Corporate Venturing
Building the VBO
Afterword, by Gordon Bell
Appendix A VBO Business Plan Elements
Appendix B The VBO Board of Advisors Agreement
Appendix C Nanyang Ventures's Use of The Bell-Mason Venture Development
Framework
Appendix D Venture Business Office Diagnostic
Appendix E Customer/Application Profile Template
Appendix F Segmentation Analysis Guide
Appendix G Partner Profile Template
