Never before in human history have vegetarianism and a plant-based economy been so closely associated with sustainability and the promise of tackling climate change. Nowhere is this phenomenon more visible than in India, which is home to the largest number of vegetarians globally and where vegetarianism is intrinsic to Hinduism.
Never before in human history have vegetarianism and a plant-based economy been so closely associated with sustainability and the promise of tackling climate change. Nowhere is this phenomenon more visible than in India, which is home to the largest number of vegetarians globally and where vegetarianism is intrinsic to Hinduism.
Johan Fischer is Associate Professor in the Department of Social Sciences and Business, Roskilde University, Denmark. His work focuses on human values and markets. More specifically, he explores the interfaces between class, consumption, market relations, religion and the state in a globalized world. He is the author of numerous books, articles in journals and edited volumes. He is editor of the Routledge book series Material Religion and Spirituality and is on the editorial boards of the journals International Journal of Asia Pacific Studies, Contemporary Islam and Research in Globalization. Currently, he is working on a research project on vegetarianism and meat-eating in a global perspective.
Inhaltsangabe
1. Veg or Non-veg? Transformations in Retail and Consumption and the Rise of "Meat Modernity" in the Age of the Green 2. Setting the Scene: The Publics and Politics of Green and Brown Labels 3. Markets: Manufacturing and Selling Veg and Non-Veg Commodities 4. Consuming Veg and Non-Veg Foods 5. 'Good Life' Clubs: Of Students, Dalits, and Vegans Between Meat Modernity and the Second Green Revolution 6. Conclusions and Broader Perspectives
1. Veg or Non-veg? Transformations in Retail and Consumption and the Rise of "Meat Modernity" in the Age of the Green 2. Setting the Scene: The Publics and Politics of Green and Brown Labels 3. Markets: Manufacturing and Selling Veg and Non-Veg Commodities 4. Consuming Veg and Non-Veg Foods 5. 'Good Life' Clubs: Of Students, Dalits, and Vegans Between Meat Modernity and the Second Green Revolution 6. Conclusions and Broader Perspectives
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