Harry Macdivitt, Mike Wilkinson

Gebundenes Buch

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Beschreibung

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

Autor

Harry Macdivitt served as marketing director in a leading electronic controls company, with specific responsibility for strategic management, new product marketing, and development for U.K. and international markets (United States, Russia). He has run training programs for corporations in the United Kingdom, European Community, North America, and China and works regularly with growth-oriented small- and medium-sized businesses. Mike Wilkinson works worldwide with clients across a diverse range of industries and business sectors focusing on value and value selling. He has worked in a wide range of senior sales positions and has experience of fast-moving consumer goods as well as business-to-business sales.

Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 288
• Erscheinungstermin: 10. Oktober 2011
• Englisch
• Abmessung: 239mm x 161mm x 29mm
• Gewicht: 583g
• ISBN-13: 9780071761680
• ISBN-10: 0071761683
• Artikelnr.: 32728410