Jason C K Tham, Tharon Howard, Gustav Verhulsdonck

UX Writing

Designing User-Centered Content

• Gebundenes Buch

Produktbeschreibung

This flexible textbook provides an integrated approach to User Experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for user experience.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 248
• Erscheinungstermin: 2. Oktober 2023
• Englisch
• Abmessung: 254mm x 178mm x 16mm
• Gewicht: 680g
• ISBN-13: 9781032228389
• ISBN-10: 1032228385
• Artikelnr.: 69946781

Autorenporträt

Jason C. K. Tham is an Associate Professor of Technical Communication and Rhetoric at Texas Tech University, USA. Tharon Howard is a Professor of English at Clemson University, USA. Gustav Verhulsdonck is an Associate Professor of Business Information Systems at Central Michigan University, USA.

Inhaltsangabe

Part 1: Perspectives 1. Introduction to UX Writing 2. The UX Writing
Process 3. Building a UX Writer Outlook Part 2: Processes 4. Empathizing
with and Assessing User Needs 5. Defining Problems and Opportunities 6.
Ideating and Prototyping Content 7. Testing, Managing, and Deploying
Content 8. Tracking and Measuring Success Part 3: Practices 9. Popular UX
Writing Genres and Tasks 10. The UX Writing Portfolio 11. Using Generative
AI and Automating Your Content 12. AI Recipes for UX Writing