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Media sources (newspapers, magazines, television programs, radio broadcasts, etc.) are not capable (on their own) of winning the hearts and minds of any given population. The media is simply a tool which delivers heart-changing and mind-changing ideals (such as the greatness of democracy and respect for minority rights) and information (such as the positive results of the US-led occupation of Iraq). These ideals and information will change the hearts and minds of a populace. The media is simply a conduit of these ideals and information.