Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
Section PART ONE: Case studies semiotics in real world retail; Chapter 01: Semiotics will change your career in retail or retail marketing; Chapter 02: How Unilever uses semiotics; Section PART TWO: The present day; Chapter 03: Desire; Chapter 04: 'Premium, natural, sensational!' How to create meaning; Chapter 05: Shopper needs and behaviour; Chapter 06: Shopping and identity; Section PART THREE: The future; Chapter 07: The future of business; Chapter 08: The future of consumers; Chapter 09: The future of retail; Chapter 10: The future of everything; Section PART FOUR: You can do semiotics tools for retailers; Chapter 11: Fast answers to everyday questions; Chapter 12: Tools for thinking how to generate ideas using semiotics; Chapter 13: Acknowledgements;
Section PART ONE: Case studies semiotics in real world retail; Chapter 01: Semiotics will change your career in retail or retail marketing; Chapter 02: How Unilever uses semiotics; Section PART TWO: The present day; Chapter 03: Desire; Chapter 04: 'Premium, natural, sensational!' How to create meaning; Chapter 05: Shopper needs and behaviour; Chapter 06: Shopping and identity; Section PART THREE: The future; Chapter 07: The future of business; Chapter 08: The future of consumers; Chapter 09: The future of retail; Chapter 10: The future of everything; Section PART FOUR: You can do semiotics tools for retailers; Chapter 11: Fast answers to everyday questions; Chapter 12: Tools for thinking how to generate ideas using semiotics; Chapter 13: Acknowledgements;
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