Nancy Harhut

Broschiertes Buch

Using Behavioral Science in Marketing

Drive Customer Action and Loyalty by Prompting Instinctive Responses

Beschreibung

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.

Autor

Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, a consultancy which specializes in applying human behaviour techniques to marketing and whose clients include H&R Block, AARP and Transamerica. Based in Boston, Massachusetts, she previously held senior creative management positions with agencies within the IPG and Publicis networks, where she worked with clients including Dell, Bank of America and AT&T. A regular international conference keynoter, she has been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13892
• Seitenzahl: 288
• Erscheinungstermin: August 2022
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 440g
• ISBN-13: 9781398606487
• ISBN-10: 1398606480
• Artikelnr.: 63208230