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The active development of technology is spreading across all spheres of life. The financial market was no exception - a new promising direction "FinTech", or financial technologies, has emerged. Today, the financial technology market is considered one of the most rapidly growing.Due to the rapid development of technology, the financial and monetary systems of many countries are beginning to actively change. There is a transition from cash to an online wallet, from bank loans to receiving loans via the Internet from other users. All this forces traditional financial market players to change their products and services, as well as to change themselves. Speaking about financial technologies and their impact on the market, it is necessary to have an understanding and understanding of the financial market itself, its instruments and subjects, as well as its functioning mechanisms.