Paula Pérez Sobrino, Jeannette Littlemore, Samantha Ford

Gebundenes Buch

Unpacking Creativity

The Power of Figurative Communication in Advertising

Beschreibung

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

Autor

Paula Pérez-Sobrino is a lecturer in the Department of Modern Languages at the University of La Rioja (Spain). She is a cognitive linguist who specialises in the theoretical development and empirical study of figurative language and multimodal creativity. Recent publications include Multimodal Metaphor and Metonymy in Advertising (2017).

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 322
• Erscheinungstermin: 2. September 2021
• Englisch
• Abmessung: 234mm x 206mm x 18mm
• Gewicht: 635g
• ISBN-13: 9781108473538
• ISBN-10: 1108473539
• Artikelnr.: 62216642