Larry Downes, Chunka Mui

Unleashing the Killer App: Digital Strategies for Market Dominance

• Broschiertes Buch

Produktbeschreibung

Downes and Mui offer a progressive guide to transforming one's company into a place where powerful new applications -- the kind that transform industries, redefine markets, and annihilate the competition -- are born.

Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 241
• Erscheinungstermin: April 2000
• Englisch
• Abmessung: 234mm x 156mm x 20mm
• Gewicht: 426g
• ISBN-13: 9781578512614
• ISBN-10: 1578512611
• Artikelnr.: 21826796

Autorenporträt

Larry Downes is a consultant with nearly twenty years of experience working with global businesses. He teaches law and technology at Northwestern University. Chunka Mui is a partner with Diamond Technology Partners and executive editor of the business magazine Context.

Inhaltsangabe

Foreword by Nicholas Negroponte
Preface
Introduction
Acknowledgments
Part 1-Digital Strategy
The Killer App
The New Economics
Digital Strategy
Part 2-Designing the Killer App
Reshaping the Landscape
Building the New Connections
Redefining the Interior
Part 3-Unleashing the Killer App
Digital Strategy in Practice
Redefine the Problem
The New Operating Model
Lighting Out for the Territories
Appendix 1-World Wide Web Addresses
Notes
Bibliography
Index
About the Authors