United We Brand
Mike Moser
Buch mit Leinen-Einband

United We Brand

How to Create a Cohesive Brand That's Seen, Heard, and Remembered

Versandkostenfrei!
Versandfertig in über 4 Wochen
22,99 €
inkl. MwSt.
PAYBACK Punkte
11 °P sammeln!
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day b...