Karl Gerth is Professor of History at the University of California, San Diego, where he holds the Hwei-Chih and Julia Hsiu Chair in Chinese Studies. His earlier books are As China Goes, So Goes the World (2010) and China Made: Consumer Culture and the Creation of the Nation (2003).
Inhaltsangabe
Introduction: consumerism and capitalism 1. Self-expanding and compulsory consumerism 2. Building state capitalism across 1949 3. Soviet influences on state consumerism 4. State consumerism in advertising, posters, and films 5. State consumerism in the service sector 6. Consumerism in the cultural revolution 7. The Mao badge phenomenon as consumer fad Afterword Bibliography Index.
Introduction: consumerism and capitalism 1. Self-expanding and compulsory consumerism 2. Building state capitalism across 1949 3. Soviet influences on state consumerism 4. State consumerism in advertising, posters, and films 5. State consumerism in the service sector 6. Consumerism in the cultural revolution 7. The Mao badge phenomenon as consumer fad Afterword Bibliography Index.
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