Stephen M Croucher

Understanding Communication Theory

A Beginner's Guide

• Broschiertes Buch

Produktbeschreibung

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory, and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Featuring exercises, sample student papers, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 288
• Erscheinungstermin: 25. August 2015
• Englisch
• Abmessung: 254mm x 177mm x 27mm
• Gewicht: 705g
• ISBN-13: 9780415748049
• ISBN-10: 0415748046
• Artikelnr.: 42768673

Autorenporträt

Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.

Inhaltsangabe

1. Introduction to Communication Theory 2. The Social Scientific Approach
to Theory 3. The Interpretive Approach to Theory 4. The Critical Approach
to Theory 5. Interpersonal Communication 6. Organizational Communication 7.
Intercultural Communication Stephen M. Croucher, Diyako Rahmani, and
Mélodine Sommier 8. Small Group Communication 9. Health Communication 10.
Mass Communication 11. Persuasion 12. Rhetorical Theory Jansen B. Warner
and Daniel Cronn-Mills 13. Critical Cultural Theory James P. Dimock and
Kirsti K. Cole