Brandon C. Waite, Darren A. Wheeler

Understanding and Using Social Media on College Campuses

A Practical Guide for Higher Education Professionals

• Gebundenes Buch

Produktbeschreibung

The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 126
• Erscheinungstermin: 1. September 2016
• Englisch
• Abmessung: 235mm x 157mm x 12mm
• Gewicht: 347g
• ISBN-13: 9781475826937
• ISBN-10: 1475826931
• Artikelnr.: 45009247

Autorenporträt

Brandon Waite is an Associate Professor of Political Science at Ball State University where his teaching, research, and service activities focus the use of online technologies for campaigning and organizational communication. He regularly gives presentations about social media to nonprofit organizations and candidates for office on behalf of the Bowen Center for Public Affairs. Darren Wheeler is an Associate Professor of Political Science at Ball State University where his teaching and research interests include judicial politics, terrorism and homeland security, and social media. He has been teaching online classes at colleges and universities for over ten years.

Inhaltsangabe

Dedication Preface Chapter 1: Introduction: Web 2.0 and Higher Education
History of Web 1.0 Web 2.0 Characteristics Key Players in the Social Media
Landscape Social Media On College Campuses Organizational Culture and
Higher Education The Internet Technology Environment Chapter Outlines
Chapter 2: Social Media Initiatives: Institutional-Level Issues Character
and Identity Resources Compensation and Recognition Policies Conclusion
Chapter 3: Social Media Initiatives: Department-Level Issues Academic
Departments Character and Identity Resources Compensation and Recognition
Policies Conclusion Chapter 4: Case Study: The Ball State University
Political Science Facebook Page Institutional-Level ITE Departmental-Level
ITE Social Media and the Political Science at BSU The Ball State University
Political Science Department Facebook Page Conclusion Chapter 5: Putting It
All Together Behavior Strategies for Faculty and Staff: Social Media Ethos
Strategies for Administrators Keys to Web 2.0 Success Conclusion
Bibliography Index About the Authors