Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.
The Declining Effectiveness of Television Advertising Television Programming Vampire or Standard Bearer? A New Model of the Effects of Television Programming How the Program Involvement Study was Conducted Measuring Program Involvement on Several Dimensions The Hidden Power of Television Programming Revealed People, Products and Campaigns Most Sensitive to TV Programming Effects New Insights into Advertising Test Methods The New Standard for Media Buying Cost per Thousands Involved The Hidden Effects of Print Media Environment Uncover the Hidden Power of Television Programming and Print Editorial
The Declining Effectiveness of Television Advertising Television Programming Vampire or Standard Bearer? A New Model of the Effects of Television Programming How the Program Involvement Study was Conducted Measuring Program Involvement on Several Dimensions The Hidden Power of Television Programming Revealed People, Products and Campaigns Most Sensitive to TV Programming Effects New Insights into Advertising Test Methods The New Standard for Media Buying Cost per Thousands Involved The Hidden Effects of Print Media Environment Uncover the Hidden Power of Television Programming and Print Editorial
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309