Traversing the Traction Gap - Cleveland, Bruce; Partners, Wildcat Venture
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Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.

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Produktbeschreibung
Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.
Autorenporträt
Bruce Cleveland, Founding Partner at Wildcat Venture Partners, focuses on investments in startups developing software solutions that enable digital transformation across business, government, and education markets. Bruce was the first investor and a board member of Marketo, which held an IPO in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8 billion. Bruce held senior executive roles in engineering, product management and product marketing at Apple, AT&T, Oracle and Siebel Systems. Bruce enjoys the challenge of creating new companies and navigating new markets. He is committed to sharing his knowledge and experience through the Traction Gap Framework¿, which helps entrepreneurs navigate the critical go-to-market period.