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Travel Retail has been my passion for almost 20 years. In this book, I share some of the tips, tricks and ideas that can help you drive retailer and brand performances further and faster. It shows you the shopper journey, the metrics to use and how to build stronger relationships with your stakeholders. The book highlights opportunities to transform our industry into a high performing culture. Whether you are starting your journey or are a Travel Retail veteran, you will find something to help you on your own journey in this amazing industry. The book covers: * Key Challenges In Travel Retail * Key Metrics & Terminology * Relationships * The Shopper Journey * Category Management * Shopper Marketing * Space Management * The Future of Travel Retail The text draws on experience from working within a travel retailer and in cross functional roles.