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The book of Dr. Shirley YEUNG with chapters on Pioneer SDG Projects of JCI Hong Kong Chapters, namely JCI Victoria, JCI Harbour, JCI Dragon, JCI East Kowloon, JCI City, JCI Apex, JCI City Lady and JCI Lantau, makes us appreciate the reasons of organising innovative projects for developing a transformative mindset to tackle the challenges faced in this dynamic world. The interviews and analysis on wellness related products or services help us to unlearn and relearn new ways of thinking with reflection and values treasured by our communities exploring growing business and social opportunities. The metaverse mindset proposed by Dr. Shirley YEUNG seems to trigger us to link up SDGs and design thinking to collaborate, digitalise and regain energy with consideration of cultural goods in an unconventional way.Mr. Ronald Kan