
Trade Liberalization and Its Effect on Locally Manufactured Goods
The Case of PZ Cussons Ghana Limited
Versandkostenfrei!
Versandfertig in 6-10 Tagen
27,99 €
inkl. MwSt.
PAYBACK Punkte
14 °P sammeln!
The trade liberalization policy was introduced in 1986 as part of Ghana's economic recovery program. Trade liberalization is a policy that seeks to remove all trade practices that impede the free flow of goods and services from one country to another. This book discusses the impact that the policy of trade liberalization has had on the marketing of locally manufactures goods in Ghana using PZ Cussons Ghana Limited as a case study.