Haiyan Song

Tourism Supply Chain Management

• Broschiertes Buch

Produktbeschreibung

This significant and timely volume is the first to apply supply chain management theories and practices in the context of tourism. By doing so the book offers insight into the relationships between tourism enterprises, how co-ordination across organizations can be effectively achieved and how business performance can be improved.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 206
• Erscheinungstermin: 14. November 2011
• Englisch
• Abmessung: 233mm x 154mm x 17mm
• Gewicht: 304g
• ISBN-13: 9780415581561
• ISBN-10: 0415581567
• Artikelnr.: 32728201

Autorenporträt

Haiyan Song is Chair Professor of Tourism in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University.

Inhaltsangabe

1. Introduction to Tourism Supply Chain Management 2. Demand Management and
Forecasting 3. Tourism Supply Chain Coordination 4. Tourism Supply Chain
Competition 5. Chain versus Chain Competition 6. Tourism Distribution
Channels 7. Capacity and Inventory Issues in TSCM 8. Customer Relationship
Management in TSCs 9. Information Communication Technologies and TSCM