Gayle Jennings

Tourism Research

• Broschiertes Buch

Produktbeschreibung

TOURISM RESEARCH, 2nd Edition. Tourism Research, second edition, introduces the concept ofqualitative and quantitative research methodologies associated withthe tourism industry. The relationship of tourism research, and itsunderpinnings, sources and methods, with the implications fortourism development, planning and management are discussed in thetext. The text is focused on the tourism sector rather than theleisure and recreation sector. The professional role, usage andimpacts of research are incorporated throughout the text to ensurestudents appreciate the diversity of research in the tourismindustry. FEATURES * An updated and balanced discussion between qualitative andquantitative methodologies and their associated theoreticalunderpinnings * Consideration of Indigenous and cross-culturalmethodologies * A step-by-step approach to conducting research * Case studies that illustrate the procedures of researchpreparation, execution and reporting * 'Industry Insights' in all chapters that illustratethe relevance and diversity of research in the tourismindustry * International examples of research in practice.

Produktdetails

• Verlag: Wiley
• Seitenzahl: 240
• Erscheinungstermin: Juni 2008
• Englisch
• ISBN-13: 9780470813461
• ISBN-10: 0470813466
• Artikelnr.: 55199267

Autorenporträt

Gayle Jennings is the author of Tourism Research, 2nd Edition, published by Wiley.