Tourism product innovation in inbound travel agencies - Rodríguez Alemán, Ladys Mirtha;Carballo Cruz, Edianny
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For many years, companies have competed to gain market share, increase sales and profits, and build customer loyalty. In this context, product innovation, an activity that allows companies to develop unique solutions or proposals, can make its best contributions by surprising the customer, creating entirely new markets and diversifying supply. This book responds to the need for diversification of supply based on innovation. It proposes the design of a tourist circuit that combines nature and historical-cultural products. For this purpose, the Methodology for the design of heritage tourism…mehr

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Produktbeschreibung
For many years, companies have competed to gain market share, increase sales and profits, and build customer loyalty. In this context, product innovation, an activity that allows companies to develop unique solutions or proposals, can make its best contributions by surprising the customer, creating entirely new markets and diversifying supply. This book responds to the need for diversification of supply based on innovation. It proposes the design of a tourist circuit that combines nature and historical-cultural products. For this purpose, the Methodology for the design of heritage tourism products by Padró, (2017) was developed and the Quality Function Deployment for Product Innovation tool by Carballo, (2017) was deployed.
Autorenporträt
Ladys Mirtha Rodríguez Alemán; Máximo Gómez Báez, Professor und Dozent am Fachbereich für Tourismus und Unternehmensorganisation der Fakultät für Wirtschafts- und Betriebswissenschaften der Universität Ciego de Ávila.Dr. C. Edianny Carballo Cruz; Professorin an der Fakultät für Tourismus und Unternehmensorganisation der genannten Universität.