115,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
58 °P sammeln
  • Gebundenes Buch

From the Flapper Era to Batista, Cuba strove to position itself as America's Caribbean playground, but Castro's Revolution put an end to that. Now, the "Cuban Thaw" promises US travelers a return to the island. This book explores the history and development of tourism in Cuba and provides insight on what it was, what it is, and what it may be.

Produktbeschreibung
From the Flapper Era to Batista, Cuba strove to position itself as America's Caribbean playground, but Castro's Revolution put an end to that. Now, the "Cuban Thaw" promises US travelers a return to the island. This book explores the history and development of tourism in Cuba and provides insight on what it was, what it is, and what it may be.
Autorenporträt
Tony L. Henthorne is a recognized researcher and expert in marketing and tourism development in Cuba and the greater Caribbean Basin. A frequent consultant and speaker to members of the Caribbean tourism community, in 1995, Dr Henthorne became the first US marketing professor invited to speak at the University of Havana since the Cuban Revolution. Dr Henthorne is co-author of Investment in the New Cuban Tourist Industry: A Guide to Entrepreneurial Opportunities and is currently a professor in the William F. Harrah College of Hospitality at the University of Nevada, Las Vegas, USA.