Gebundenes Buch

Tourism, Hospitality and Digital Transformation

Strategic Management Aspects

Herausgeber: Tajeddini, Kayhan; Merkle, Thorsten; Ratten, Vanessa
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Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its...