Totaled: The Billion-Dollar Crash of the Startup that Took on Big Auto, Big Oil and the World - Blum, Brian
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Before Tesla became the phenomenon it is today, Shai Agassi's Better Place was ready to take on Big Auto and Big Oil by building the world's first affordable, all-electric car. Better Place raised nearly $1 billion. But less than 5 years after it launched, the company was bankrupt and out of business. This is its story.

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Produktbeschreibung
Before Tesla became the phenomenon it is today, Shai Agassi's Better Place was ready to take on Big Auto and Big Oil by building the world's first affordable, all-electric car. Better Place raised nearly $1 billion. But less than 5 years after it launched, the company was bankrupt and out of business. This is its story.
Autorenporträt
Business and technology journalist Brian Blum (www.brianblum.com) has covered all sides of the high-tech revolution. His articles about companies --- and the people, behavior and sometimes astonishing events that are behind them --- have appeared in The Jerusalem Post, Haaretz and Israel21c. He is a senior analyst for the Advanced Interactive Media Group and its Classified Intelligence Report. Blum's own Internet publishing startup Neta4 raised $3.2 million, in 1998. He served as entrepreneur-in-residence for Jerusalem Global Ventures and was a vice president of marketing for telecommunications provider Comverse. Blum has spoken at conferences and universities worldwide and was international president of the IICS multimedia professional association. He holds a B.A. in Creative Writing from Oberlin College and a master's in Instructional Technology from San Jose State University. His first book, Interactive Media: Essentials for Success, was published by Ziff-Davis Press. Originally from the San Francisco Bay Area, Blum lives in Jerusalem with his wife and three children.