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Amid the current, protracted recession in Japan, new corporations--termed "global excellent companies by the authors of this book--have been rising since the end of the 20th century. They are not yet in the spotlight but have a huge market share worldwide with regard to their specialized products and services. How have these corporations climbed to the top of the global market while many other large Japanese companies have fallen into a slump? The authors answer this question by shedding light on their corporate policies and strategies for achieving high earnings--the secret of "producing something from nothing" and "enabling the lesser to win against the greater."