Tom Patty's MARKETING WITHOUT MONEY WORKBOOK - Koo, Sarai
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Interested in learning marketing strategies applied by big name-brand companies? With a 21-year career at Chiat\Day, Tom Patty retired in 1998 as the President of TBWA\Chiat\Day Advertising Agency in Los Angeles, California. In 2013, he wrote Tom Patty's Marketing Without Money book to help people with limited resources to utilize similar marketing strategies Theom applied with his former clients, such as Apple, Nike, Pizza Hut, and Nissan. Tom's approach will help individuals and companies improve their marketing strategies whether they have or do not have a large marketing budget. This…mehr

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Produktbeschreibung
Interested in learning marketing strategies applied by big name-brand companies? With a 21-year career at Chiat\Day, Tom Patty retired in 1998 as the President of TBWA\Chiat\Day Advertising Agency in Los Angeles, California. In 2013, he wrote Tom Patty's Marketing Without Money book to help people with limited resources to utilize similar marketing strategies Theom applied with his former clients, such as Apple, Nike, Pizza Hut, and Nissan. Tom's approach will help individuals and companies improve their marketing strategies whether they have or do not have a large marketing budget. This workbook is an extension of Tom Patty's Marketing Without Money book - a marketing strategy blueprint that will help you redefine you and your company, increase profits, and know what successful companies have done to increase their market share. Consider using Tom Patty's Marketing Without Money book and this workbook as a guide to help you learn how to grow your business. ; NOTE: Tom Patty granted Dr. Sarai Koo permission to create a marketing workbook based on his book Tom Patty's Marketing Without Money.
Autorenporträt
Sarai Koo, Ph.D., is the creator of the SPICES Transformation Model¿, CEO of Project SPICES, and former CEO and Founder of MAPS 4 College. She is a change agent who challenges the status quo, which aims at helping people transform their lives. Sarai is an expert at driving organizational change, developing leaders, and enhancing corporate culture to elevate employee engagement, improve skills and performance, and elevate overall results. She uses her SPICES Paradigm¿, a process-oriented, decision-making approach to develop people to become productive; assist workforce personnel to explore their respective strengths, recognize and maintain positive relationships and work-life balance; become aware of and release hindering behavior, and design a life plan that fulfills their potential.