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Research Paper (undergraduate) from the year 2019 in the subject Business economics - Business Management, Corporate Governance, Dedan Kimathi University of Technology, course: MSC supply Chain Management, language: English, abstract: Competition is a key driver of global market performance. For many decades' businesses have been excelling based on the strategy adopted by the management. Notably, the wrong choice of strategy is likely to derail the firm from achieving its potential. This paper discusses one of the main business strategies that has been warmly embraced in the last decade. Time-based competition has for the past few decades been a key driver of competition in the global market. The paper discusses four main bases of time competition which includes; Product Development and Introduction Time, Material Lead Time, Delivery Time and Throughput Time. Notably, all these time bases for competition affects the global market performance of an organization in different ways. Additionally, the measures needed to determine the effect of time as a basis for competition in global competition has been discussed in details. In determining the effectiveness of the time-based competition as a strategy, the management has to asses several measures. Such measures include profitability, growth in market share, customer's satisfaction, increased productivity and sales. Throughout the paper, it is evident that time-based competition is a crucial driver of global market performance as opposed to quality and cost-based competition which are considered to be more of enablers in the business environment than drivers. In summary, time-based competition should be fully embraced by light-minded managers that seek to remain relevant in the competitive global market.