Time and Media Markets

Herausgeber: Albarran, Alan B; Arrese Reca, Angel

• Broschiertes Buch

Produktbeschreibung

This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 192
• Erscheinungstermin: 27. Februar 2015
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 263g
• ISBN-13: 9781138861299
• ISBN-10: 1138861294
• Artikelnr.: 42834061

Autorenporträt

Alan B. Albarran, Angel Arrese Reca

Inhaltsangabe

Contents: Preface. A.B. Albarran
A. Arrese
Time and Media Markets: An Introduction. J. Durand
Media and Representation of Time. D.G. MacDonald
J.W. Dimmick
Time as a Niche Dimension: Competition Between the Internet and Television. R.G. Picard
M. Grönlund
Temporal Aspects of Media Distribution. D. Shaver
M.A. Shaver
The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost. M. Medina
Time Management and CNN Strategies (1980-2000). D.H. Goff
Online
Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe. F.J. Pérez-Latre
Advertising and Internet Usage: A Perspective From Time and Media Planning. A. Nieto
Media Markets as Time Markets: The Case of Spain. P.F. Phalen
Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences. A. Arrese
A.B. Albarran
Time and Media Markets: Summary and Research Agenda.