Hanna Luetke Lanfer

Through a Lens of Scarcity

Health Communication in a Low-Income Context

• Broschiertes Buch

Produktbeschreibung

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested.

Produktdetails

• Gesundheit und Gesellschaft
• Verlag: Springer Fachmedien Wiesbaden / Springer VS / Springer, Berlin
• Artikelnr. des Verlages: 978-3-658-34913-4
• 1st ed. 2021
• Seitenzahl: 412
• Erscheinungstermin: 10. September 2021
• Englisch
• Abmessung: 210mm x 148mm x 23mm
• Gewicht: 538g
• ISBN-13: 9783658349134
• ISBN-10: 3658349131
• Artikelnr.: 62108715

Autorenporträt

Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone. 

Inhaltsangabe

Introduction.- Strategic communication.- Scarcity.- Integrating poverty influences into communication campaign development.- Sierra Leone.- A qualitative study on health communication in a low-income context (Study 1).- Field experiment of a communication campaign on hand hygiene (Study 2).- Conclusion.