Harvard Business Review

Thriving in Emerging Markets

• Broschiertes Buch

Produktbeschreibung

Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Manage risk in unstable environments

- Ward off political threats to your business

- Customize your business model for emerging markets

- Tailor your strategy to capitalize on countries' strengths

- Gain ground on emerging giants

- Compete in China's new high-tech market

- Win the war for talent in developing economies

- Serve the bottom of the pyramid profitably

Produktdetails

• A Harvard Business Review Book
• Verlag: Harvard Business School Press / McGraw-Hill Professional
• Seitenzahl: 272
• Erscheinungstermin: Mai 2011
• Englisch
• Abmessung: 211mm x 139mm x 32mm
• Gewicht: 274g
• ISBN-13: 9781422162637
• ISBN-10: 142216263X
• Artikelnr.: 31579339

Autorenporträt

If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.